Midland, Texas native, Charlie Grimes, began working in the roofing industry in 1990. He worked his way up the ranks and founded his own company, Raintree Roofing, in 1994. It didn’t take long for Grimes to achieve success – his roofing company became accredited with the Better Business Bureau a year after starting his business and he maintained an A+ rating since.
Fast forward to 2017 and not much has changed for the success of Raintree, except they have another community to service: online.
Having an online presence is an absolute necessity for businesses. Potential customers put in more research into choosing a product or service now more than ever. To compete in the saturated roofing market, businesses need to develop a digital reputation. An online marketing starter pack includes creating a website, gathering reviews, and showcasing products and services. With roofing, photos are great for customers to see your work, but they can also be stagnant and boring. Grimes, who is 81-years-old back in 2017, wanted to maintain his success in the Midland area, which is why he took a different approach to his marketing efforts and created a roofing video.
Video is not new to marketing, but its importance has grown in recent years. In 2021, 86% of businesses say they use video as a marketing tool. Businesses use video to tell their story and develop their brand message. Video also engages potential consumers and drives traffic to your website. Even further, video helps boost SEO and search rank. In short, quality video helps your business and Grimes began his production process in 2017 to create one.
With the help of our production team, Raintree Roofing created a 60-second roofing video about their company. Grimes makes his debut from the play start and tells viewers why Raintree is the company for your roofing needs. The video also includes project sites and a review from one of Raintree’s clients. To add a higher-production value to his video, Grimes included aerial footage taken by our drone experts. For roofers, drones are a great way to monitor safety and show service quality.
Raintree uploaded its promotional video to its website for customers to view. It’s been almost four years and we asked Grimes to comment on the production process. Grimes said the video shoot “went well” and continued, “the more videos on your website, the better.” Raintree Roofing’s promotional video was also posted on the Midland Community website.
Raintree offers roof inspections, restoration, and replacement in their service areas. They also offer free estimates and repair from hail damage. Raintree’s success allowed them to expand their market and service roofs in Midland, Andrews, Odessa, and Big Spring communities.
ReviewTube has been helping businesses across North America to build their online reputation through engaging video, management of reviews, websites, and state-of-the-art AI-based services. We take pride in telling a business’s story by knowing the industry, creating compelling video content, and offering full-service campaign management in a very competitive digital age for businesses.