If you ask any marketing professional or business owner what’s the number one thing they would like most for their business, what do you think their answer would be? Without a doubt they’d probably tell you ‘more customers’, right? It probably doesn’t come as a surprise when I tell you that today’s marketplace is divided. One must differentiate the sidewalk marketplace and the physical customer from the digital marketplace and the online consumer. So, translating ‘more customers’ for the sake of the internet equates to ‘more traffic to your website’. Without being given the customers, optimize your website to attract the most visitors.
If one thing for certain, to attract the most traffic to your website you must rank well in online search results. No need for blinking neon signs if you’re ranked at the top of the search engine results page (SERP). Ranking well means optimizing your website and so much can go into website optimization.
SEO is very deep and ever-changing. But with some fluidity and practice in your approach, you can succeed in SEO. There’s no need to focus on all 200+ ranking factors to determine Google’s SERPs. Focus on the SEO essentials. Here are a few of the more heavily weighted factors to help you optimize your website to attract the most visitors.
The Power of SEO
For those who don’t know, SEO is Search Engine Optimization. It’s the process of increasing the strength of your website when it comes to appearing in the results from search engines like Google, or Yahoo. SEO makes your website more findable. When people search for terms, products, and/or services, related to your business, they’ll have a better chance of finding your website and, therefore, becoming a customer.
The stronger the SEO, the stronger your search rank, the more traffic your website will receive.
Conduct a Thorough Keyword Search
Search optimization begins with keywords. You have to have absolute understanding and control of how your audience is finding you. This is critical to do, not only at the start but continuing to re-evaluate throughout the duration of your full marketing strategy as you always want to stay up-to-date.
To start, use Google Keyword Planner. Begin with your industry and location and the tool will provide a list of relevant search terms, how often they are searched for, and competition over those terms. Ubersuggest is also a great tool to help with long-tail keyword search discovery related to your business and searcher’s intent.
Once you’ve identified certain keywords, generously sprinkle them throughout your website content and in all your optimization efforts moving forward.
Produce Frequent, Long-Form, Value-Rich Content
The content on your website (containing researched keywords) is crawled by Search Engines and is one of the main determinants in your ranking. So essentially, your website content should be the basis for your marketing approach. How often, how long, and the quality of that content is detrimental to your ranking, and the continued success of your SEO. Posting fresh content regularly will help your website appear more often. Posting video reviews from satisfied customers is a great way to keep your site updated with fresh content. Within your written content, keep your keywords in mind. The length of your content isn’t everything, however, it keeps visitors on your page longer and the longer people spend on your page, the more likely you are to rank higher.
Optimize for On-Page & Off-Page SEO
To optimize your website to attract the most visitors, you must consider both on-page and off-page SEO.
On-page SEO is optimizing your website through specific page building. SEO factors like page headlines, subheadlines, URL slugs, and meta tags fall into this category. Utilize your primary keywords in your headline, slug, and subheadline while placing related keywords throughout your body copy.
Off-page SEO refers to optimizing your website via means outside your website. From social media to guest blogging, to influencer marketing, any platform that links back to your site will help to improve your SEO, while increasing your brand’s overall awareness. Seek out bigger, higher authority sites that are more well known. The bigger the authority following the more weighted the backlink.
Quality backlinks are a prime factor in SEO. When a high-quality site links to yours, your site receives the designation of being a credible source. Google weighs credible source sites higher in its rankings. So the bigger catalog of quality backlinks you build, the more credible your site is viewed and the higher your page will rank.
Speed Up Your Page
Believe it or not, page speed matters not only for conversions but SEO too. Think about it, if you visit a site that takes forever to load, you’ll likely click off the page. Google’s recognized this, punishing slow-running sites.
Google’s PageSpeed Insights provides valuable information on your website speed performance, across all devices, with specifics to how you can make your site faster. Check on this regularly as you update your page. You don’t want to be penalized for a slow-performing page when you do not know it is occurring.
My mother always told me that patience is a virtue. And in this case, when it comes to optimizing your website to attract the most visitors, it definitely rings true. Results won’t come right away. Rankings take time to build. But putting in the effort to build timely, quality content, with attractive backlinks, and establishing credibility with Google, results won’t be far away.
ReviewTube has been helping businesses across North America to build their online reputation through engaging video, management of reviews, websites, and state-of-the-art AI-based services. We take pride in telling a business’s story by knowing the industry, creating compelling video content, and offering full-service campaign management in a very competitive digital age for businesses.