Imagine you’re one of 30 HVAC companies in your area. You’re a proud business owner who takes pride in their work – you have great customer service, competitive rates, and a 5-star rating. Loyal clients support your small business and leave text reviews whenever you complete service. After every job, you even take photos to post on social media and your website. You go above and beyond to maintain your Google My Business profile, which is another job on top of HVAC. Having a positive online presence is a must in today’s business marketplace, but out of 30 HVAC companies in your area, 20+ are practicing the same method. How can your business stand out when your reputation is comparable to other companies? For a small HVAC contractor in Henrico, VA, they decided to go with a video.


Their Story

Mid Atlantic Mechanical and Repair, LLC opened up shop back in 2007. Owner, Randall Laumer, has 30+ years of experience in HVAC and earned his Master Tradesman’s card. Laumer prides himself on quality service at affordable prices and continues to take educational courses in mechanical engineering to better his skill set. Mid Atlantic Mechanical Repair offers a variety of HVAC services for both residential and commercial customers. 

Like most business owners, Laumer maintains a positive online reputation, but with the competitiveness of the HVAC industry, he has to get creative with marketing. His son, Paul Laumer, sales manager at Mid Atlantic, understands the business needs to branch out their strategy and decided to try out video reviews. 

Paul Laumer solicited the help of ReviewTube, a video production company in Rochester, NY. ReviewTube specializes in video that helps boost and maintain a business’s online reputation. Besides posting web photos, Laumer said he hasn’t used video as a marketing tool. With the help of ReviewTube’s team, Laumer scheduled a video shoot and started production in March of last year. 

On the day of the shoot, clients came in to record interviews with ReviewTube’s videographer. Clients were asked questions about their honest experience working with Mid Atlantic Mechanical and Repair. Laumer even scheduled some employees to leave a review about working for the company. 

What Happened After

After the shoot was complete, ReviewTube edited and delivered the video on Mid Atlantic’s website. Laumer said watching feedback from loyal customers and employees gave him great insight on how to improve the business. Weeks after the videos were posted, Laumer said, “We’ve seen our numbers grow tremendously” and started to use the reviews in his presentation bids.

“I’m proud to be able to present, ‘Don’t just take my word for it, here are clients and our employees speak to the culture we have and what our business does differently to set ourselves aside from the competition,’” Laumer said.

Mid Atlantic Mechanical Repair saw positive effects after incorporating video into their strategy. Video is a great marketing tool used to tell a business’s story, showcase products and services, and even highlight reviews. To learn more about how video reviews can help your business, check out ReviewTube.

ReviewTube has been helping businesses across North America to build their online reputation through engaging video, management of reviews, websites, and state-of-the-art AI-based services.  We take pride in telling a business’s story by knowing the industry, creating compelling video content, and offering full-service campaign management in a very competitive digital age for businesses.