Customer video reviews are one of the most powerful marketing tools to date. In a world where 88% of consumers trust online reviews as much as personal recommendations, it’s important to have customer reviews on all your online platforms. Reviews are evolving, and the written testimonial, although still impactful, is not as influential as video. Experts reveal that 72 percent of customers would rather learn about a product or service by way of video. In fact, video marketing is deemed the highest conversion tool of 2021.
To keep up with the times and the competition, it’s time to push the record button. Here’s why the video review is a total game-changer for business marketing.
The “IT” Factor
Video has the “it” factor to enhance your online reputation and presence— it’s the triple threat of digital media. Video reviews create trust with the consumer, adds credibility, and are proven to convert to sales. According to Smart Insights marketing statistics, 88% of marketers in 2020 say that video marketing provides them with a positive return on investment (ROI). The video review, without a doubt, be the main focus for your business in 2021 and is considered a priceless marketing method by business owners all over the world.
Perception is Everything
Video reviews build trust with your consumers, and in business, customer perception is everything. Perception matters so much that according to the Edelman Trust Barometer Special Report, 67% of global consumers believe that a good reputation will influence them to try a service or product, but not continue to buy unless they trust the business. Customer reviews should be a top priority for all business owners since a customer is likely to spend 31% more on a business with “excellent” reviews. Video reviews allow business owners to control the way people perceive them, even if a review is negative. Businesses should prove their dedication to great customer service and user-experience by showing their immediate and effective responses. A customer review of that experience is vitally important.
Emotion Inspires Action in Customer Video Reviews
Emotions can influence and sometimes completely determine the decisions we make in a day. A video customer review provides the viewer with a sense of immediate connection and relatability. Live footage evokes more emotion and drives them to take action, like sharing the video with others (which means instant advertising for you!). As video review creators, we see first-hand how impactful a customer’s testimonial can be on a business and the people who work there.
“You can’t fake real reviews”—and video testimonials capture this in every sense of the phrase. The authenticity of a video review is invaluable and will take your business to the next level.
ReviewTube has been helping businesses across North America to build their online reputation through engaging video, management of reviews, websites, and state-of-the-art AI-based services. We take pride in telling a business’s story by knowing the industry, creating compelling video content, and offering full-service campaign management in a very competitive digital age for businesses.